VIETNAM FOOD BRANDING
VIET NAM: EMERGING GLOBAL FOOD POWERHOUSE
Viet Nam is a country blessed with an enormous biodiversity, rich and fertile, resulting in an abundant and varied supply of agricultural products.
In the recent years, Viet Nam has gone through a silent revolution: it has transformed from a regional agricultural producer to a global food powerhouse. It has become a country with a modern and innovative food industry, dominant in various important product segments. It is the home of global food companies and national champions. A country with an upcoming and dynamic food and beverage processing sector.
With its natural richness, Viet Nam is tapping into the global trend of natural, healthy, and nutritious foods and ingredients. Young and entrepreneurial SME companies are leading the way in the development of premium and innovative foods and beverages.
The ambition for the nearby future is to further develop Viet Nam as a food and ingredients powerhouse. To support a new generation of true entrepreneurs that run their businesses based on high ethical and quality standards. To enable the country to become the regional business hub for the international food sector and create a welcoming incubation environment for national and global food ventures.
Foods of Viet Nam will be the brand that helps strengthening the country image and promoting the industry abroad.